{"id":653,"date":"2018-02-08T18:32:58","date_gmt":"2018-02-08T17:32:58","guid":{"rendered":"https:\/\/soleedaire.fr\/?p=653"},"modified":"2019-09-28T11:45:20","modified_gmt":"2019-09-28T09:45:20","slug":"blockchain-digital-advertising-introducing-a-decentralized-transparent-digital-ad-exchange-based-on-ethereum-blockchain","status":"publish","type":"post","link":"https:\/\/theblockchainforgood.org\/index.php\/2018\/02\/08\/blockchain-digital-advertising-introducing-a-decentralized-transparent-digital-ad-exchange-based-on-ethereum-blockchain\/","title":{"rendered":"Basic Attention Token : un syst\u00e8me de publicit\u00e9s num\u00e9riques d\u00e9centralis\u00e9 et transparent bas\u00e9 sur Ethereum"},"content":{"rendered":"<p><span style=\"color: #0b5b9d;\"><strong>BAT,\u00a0quelle\u00a0application pratique ?<\/strong><\/span><br \/>\n<span style=\"color: #0b5b9d;\">La fonction d&rsquo;un Basic Attention Token s&rsquo;articule entre un navigateur web, baptis\u00e9 Brave, et un \u00e9cosyst\u00e8me d&rsquo;annonceurs et d&rsquo;\u00e9diteurs. Ce jeton (token), appel\u00e9 Basic Attention Token est bas\u00e9 sur la technologie Ethereum et peut \u00eatre utilis\u00e9 comme un moyen de paiement entre annonceurs, utilisateurs, et \u00e9diteurs.<\/span><\/p>\n<p>Partant du constat que la publicit\u00e9 en ligne\u00a0est \u00ab\u00a0<em>envahie par les interm\u00e9diaires, les traqueurs et la fraude<\/em>\u00ab\u00a0, citant le chiffre de 7,2 milliards de dollars pour la seule ann\u00e9e 2017, l&rsquo;\u00e9quipe \u00e0 l&rsquo;origine du BAT et du navigateur est pour le moins ambitieuse. R\u00e9inventer la publicit\u00e9 en ligne, \u00e0 partir d&rsquo;un nouveau navigateur web et d&rsquo;un jeton g\u00e9r\u00e9 par une blockchain. Mais n&rsquo;est-ce pas \u00e0 l&rsquo;image de son cr\u00e9ateur, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Brendan_Eich\" target=\"_blank\" rel=\"noopener noreferrer\">Brendan Eich<\/a>, d\u00e9j\u00e0 cr\u00e9ateur de <a href=\"https:\/\/fr.wikipedia.org\/wiki\/JavaScript\" target=\"_blank\" rel=\"noopener noreferrer\">Javascript<\/a> et co-fondateur de la <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Mozilla_Foundation\" target=\"_blank\" rel=\"noopener noreferrer\">Fondation Mozilla<\/a> (Firefox).<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/209336437\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L&rsquo;utilisateur doit utiliser le <a href=\"https:\/\/brave.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">navigateur Brave<\/a>. Son comportement sera analys\u00e9 de mani\u00e8re anonyme au sein du navigateur, d&rsquo;o\u00f9 les donn\u00e9es ne devraient pas circuler sur le r\u00e9seau. Il sera r\u00e9mun\u00e9r\u00e9 en BAT pour son attention. Un \u00e9diteur de contenu re\u00e7oit \u00e9galement des BAT correspondant \u00e0 l&rsquo;attention des utilisateurs. Le tout est nourri par un annonceur dont l&rsquo;objectif est de toucher plus finement une audience et r\u00e9duire la fraude \u00e0 la publicit\u00e9.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-973 size-large\" src=\"https:\/\/blockchain-x.eu\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-1024x512.png\" alt=\"\" width=\"696\" height=\"348\" srcset=\"https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-1024x512.png 1024w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-300x150.png 300w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-768x384.png 768w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-696x348.png 696w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-1068x534.png 1068w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-840x420.png 840w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-toekn-1920x960.png 1920w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><a href=\"https:\/\/basicattentiontoken.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">En savoir plus<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BAT,\u00a0quelle\u00a0application pratique ? La fonction d&rsquo;un Basic Attention Token s&rsquo;articule entre un navigateur web, baptis\u00e9 Brave, et un \u00e9cosyst\u00e8me d&rsquo;annonceurs et d&rsquo;\u00e9diteurs. Ce jeton (token), appel\u00e9 Basic Attention Token est bas\u00e9 sur la technologie Ethereum et peut \u00eatre utilis\u00e9 comme un moyen de paiement entre annonceurs, utilisateurs, et \u00e9diteurs. Partant du constat que la publicit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[39,135],"tags":[78,80,79],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blockchain-journalisme-publicite","category-publicite","tag-brave","tag-fraude-a-la-publicite","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Basic Attention Token : un syst\u00e8me de publicit\u00e9s num\u00e9riques d\u00e9centralis\u00e9 et transparent bas\u00e9 sur Ethereum - Blockchain for Good<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theblockchainforgood.org\/index.php\/2018\/02\/08\/blockchain-digital-advertising-introducing-a-decentralized-transparent-digital-ad-exchange-based-on-ethereum-blockchain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic Attention Token : un syst\u00e8me de publicit\u00e9s num\u00e9riques d\u00e9centralis\u00e9 et transparent bas\u00e9 sur Ethereum - Blockchain for Good\" \/>\n<meta property=\"og:description\" content=\"BAT,\u00a0quelle\u00a0application pratique ? La fonction d&rsquo;un Basic Attention Token s&rsquo;articule entre un navigateur web, baptis\u00e9 Brave, et un \u00e9cosyst\u00e8me d&rsquo;annonceurs et d&rsquo;\u00e9diteurs. Ce jeton (token), appel\u00e9 Basic Attention Token est bas\u00e9 sur la technologie Ethereum et peut \u00eatre utilis\u00e9 comme un moyen de paiement entre annonceurs, utilisateurs, et \u00e9diteurs. Partant du constat que la publicit\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theblockchainforgood.org\/index.php\/2018\/02\/08\/blockchain-digital-advertising-introducing-a-decentralized-transparent-digital-ad-exchange-based-on-ethereum-blockchain\/\" \/>\n<meta property=\"og:site_name\" content=\"Blockchain for Good\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-08T17:32:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-28T09:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/basic-attention-token.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1494\" \/>\n\t<meta property=\"og:image:height\" content=\"863\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jacques-Andr\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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