{"id":633,"date":"2018-02-08T17:42:37","date_gmt":"2018-02-08T16:42:37","guid":{"rendered":"https:\/\/soleedaire.fr\/?p=633"},"modified":"2019-09-28T11:45:20","modified_gmt":"2019-09-28T09:45:20","slug":"metax","status":"publish","type":"post","link":"https:\/\/theblockchainforgood.org\/index.php\/2018\/02\/08\/metax\/","title":{"rendered":"Comment MetaX cherche \u00e0 utiliser une blockchain pour r\u00e9soudre les fraudes \u00e0 la publicit\u00e9 en ligne ?"},"content":{"rendered":"<div class=\"column ten wide\">\n<div class=\"sub\">\n<p><strong>\u00ab\u00a0La fraude publicitaire, le cauchemar des annonceurs\u00a0\u00bb,<em>\u00a0\u00ab\u00a0<\/em>Fraude publicitaire : les annonceurs publicitaires montent au cr\u00e9neau\u00a0\u00bb, \u00ab\u00a0La fraude publicitaire num\u00e9rique, un fl\u00e9au qui menace les annonceurs\u00a0\u00bb. La fraude \u00e0 la publicit\u00e9 repr\u00e9senterait 20 \u00e0 30 % des recettes de la publicit\u00e9 via Internet. Les blockchains pourraient-elles y rem\u00e9dier ?<\/strong><\/p>\n<p>C&rsquo;est en tout cas l&rsquo;avis de <a href=\"https:\/\/metax.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">MetaX<\/a>, une entreprise bas\u00e9e \u00e0 Los Angeles ayant d\u00e9velopp\u00e9 le protocole adChain et le token associ\u00e9 adToken (ADT) sur la blockchain d&rsquo;Ethereum. Elle est membre du groupe de travail sur\u00a0blockchain de l\u2019IAB\u00a0Tech\u00a0Lab,\u00a0<em>un consortium de recherche et de d\u00e9veloppement \u00e0 but non lucratif charg\u00e9 de produire et d&rsquo;aider les entreprises \u00e0 mettre en \u0153uvre des normes et des solutions techniques industrielles mondiales pour la publicit\u00e9 en ligne<\/em>.<\/p>\n<p>MetaX a d\u00e9velopp\u00e9 un utilitaire \u00e0 destination des acheteurs et vendeurs de publicit\u00e9 nomm\u00e9\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadstxt.plus&amp;esheet=51725536&amp;newsitemid=20171206006470&amp;lan=fr-FR&amp;anchor=Ads.txt%C2%A0Plus&amp;index=3&amp;md5=68276d8b5b2da53f126aa57334ed02e0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Ads.txt\u00a0Plus<\/a>, une application d\u00e9centralis\u00e9e (DApps)\u00a0en version\u00a0b\u00eata sur le testnet\u00a0Ethereum\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadchain.zendesk.com%2Fhc%2Fen-us%2Farticles%2F115004131493&amp;esheet=51725536&amp;newsitemid=20171206006470&amp;lan=fr-FR&amp;anchor=Rinkeby&amp;index=4&amp;md5=a12727ffff922d787601aad561b0c059\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Rinkeby<\/a> :<\/p>\n<p><a href=\"https:\/\/adstxt.plus\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-808\" src=\"https:\/\/blockchain-x.eu\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-1024x429.png\" alt=\"\" width=\"696\" height=\"292\" srcset=\"https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-1024x429.png 1024w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-300x126.png 300w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-768x321.png 768w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-696x291.png 696w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-1068x447.png 1068w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-1003x420.png 1003w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X-1920x804.png 1920w, https:\/\/theblockchainforgood.org\/wp-content\/uploads\/2018\/02\/ads-metaX-blockchain-X.png 1952w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>Ads.txt\u00a0Plus offre les fonctionnalit\u00e9s suivantes\u00a0:<\/p>\n<ul>\n<li class=\"bwlistitemmargb\"><b>Publication automatique de \u00ab\u00a0Listes distribu\u00e9es de vendeurs\u00a0\u00bb (Distributed Lists of Sellers, DLS) pour les abonn\u00e9s\u00a0:\u00a0<\/b>Gr\u00e2ce \u00e0 Ads.txt\u00a0Plus, les acheteurs de publicit\u00e9 programmatique n\u2019ont plus besoin de d\u00e9velopper et d\u2019ex\u00e9cuter de robot d\u2019indexation, car ils peuvent utiliser un contrat intelligent \u00ab\u00a0ads.txt aware\u00a0\u00bb. Il suffit \u00e0 un DSP d\u2019atteindre un point de terminaison d\u2019API fourni pour qu\u2019il r\u00e9cup\u00e8re les enregistrements\u00a0DLS des \u00e9diteurs. Comme la blockchain est un ensemble universel de donn\u00e9es qui est toujours \u00e0 jour, les participants peuvent \u00eatre \u00e0 l\u2019\u00e9coute d\u2019\u00e9v\u00e9nements et recevoir des mises \u00e0 jour push pro-actives qui ont lieu imm\u00e9diatement lorsque des changements sont apport\u00e9s par les \u00e9diteurs aux enregistrements\u00a0ads.txt stock\u00e9s dans le contrat intelligent\u00a0ads.txt.<\/li>\n<li class=\"bwlistitemmargb\"><b>Prise en charge du web mobile et d\u2019applis mobiles\u00a0:\u00a0<\/b>Ads.txt Plus permet aux \u00e9diteurs de g\u00e9rer facilement leurs cha\u00eenes d\u2019offres destin\u00e9es aux web mobile et applications natives.<\/li>\n<li class=\"bwlistitemmargb\"><b>Liste priv\u00e9e de revendeurs destin\u00e9e aux \u00e9diteurs\u00a0:\u00a0<\/b>Ads.txt\u00a0Plus fournit un environnement chiffr\u00e9 hautement s\u00e9curis\u00e9 gr\u00e2ce auquel les \u00e9diteurs peuvent contr\u00f4ler leur niveau de divulgation, tout en permettant aux acheteurs de publicit\u00e9 programmatique d\u2019acc\u00e9der \u00e0 des campagnes et de les cibler \u00e0 l\u2019aide de ces informations.<\/li>\n<\/ul>\n<p>Du mat\u00e9riel p\u00e9dagogique (tutoriels vid\u00e9o sur Ads.txt\u00a0Plus) est disponible sur l\u2019<a href=\"https:\/\/adchain.zendesk.com\/hc\/en-us\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">adChain\u00a0Help\u00a0Center<\/a>, vous trouverez les contrats intelligents Ads.txt\u00a0Plus sur\u00a0<a href=\"https:\/\/github.com\/AdChain\/DLS\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Github<\/a>\u00a0et le livre\u00a0blanc est <a href=\"https:\/\/blockchain-x.eu\/wp-content\/uploads\/2018\/02\/The_adChain_Registry_ENG.pdf\">disponible ici<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0La fraude publicitaire, le cauchemar des annonceurs\u00a0\u00bb,\u00a0\u00ab\u00a0Fraude publicitaire : les annonceurs publicitaires montent au cr\u00e9neau\u00a0\u00bb, \u00ab\u00a0La fraude publicitaire num\u00e9rique, un fl\u00e9au qui menace les annonceurs\u00a0\u00bb. La fraude \u00e0 la publicit\u00e9 repr\u00e9senterait 20 \u00e0 30 % des recettes de la publicit\u00e9 via Internet. Les blockchains pourraient-elles y rem\u00e9dier ? C&rsquo;est en tout cas l&rsquo;avis de MetaX, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[39,135],"tags":[],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blockchain-journalisme-publicite","category-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment MetaX cherche \u00e0 utiliser une blockchain pour r\u00e9soudre les fraudes \u00e0 la publicit\u00e9 en ligne ? - Blockchain for Good<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theblockchainforgood.org\/index.php\/2018\/02\/08\/metax\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment MetaX cherche \u00e0 utiliser une blockchain pour r\u00e9soudre les fraudes \u00e0 la publicit\u00e9 en ligne ? - Blockchain for Good\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0La fraude publicitaire, le cauchemar des annonceurs\u00a0\u00bb,\u00a0\u00ab\u00a0Fraude publicitaire : les annonceurs publicitaires montent au cr\u00e9neau\u00a0\u00bb, \u00ab\u00a0La fraude publicitaire num\u00e9rique, un fl\u00e9au qui menace les annonceurs\u00a0\u00bb. La fraude \u00e0 la publicit\u00e9 repr\u00e9senterait 20 \u00e0 30 % des recettes de la publicit\u00e9 via Internet. Les blockchains pourraient-elles y rem\u00e9dier ? 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